Free SEO Tools


As a business owner, you know that search engine optimisation (SEO) is important. But what are the best As a business owner, you know that search engine optimisation (SEO) is important. But what are the best free SEO tools out there, and how do you use them? In this article, we will discuss some of the most popular free SEO tools that even your SEO company uses and how to use them to improve your website’s ranking on search engines. We will also provide tips for using these tools effectively to get the most out of them. So read on to learn more about free SEO tools and how to use them!

Google Analytics

This tool allows you to track your website’s traffic and see where your visitors are coming from. It also lets you see how they interact with your site, what keywords they use to find it, and more. Google analytics is great if you want to learn more about your target market and build a buyer persona so you can refine your marketing strategy and start developing content that is tailored more to your audience.

Google Search Console

This tool allows you to submit your website to Google and track its performance in the search results. It also provides insights into how Google crawls and indexes your site, so you can make sure that your pages are being indexed correctly.

Bing Webmaster Tools

This tool allows you to submit your website to Bing and track its performance in the search results. With Bing webmaster tools, Bing will be able to crawl and index your website, this will ensure that all the content on your website will be readable and Bing can rank your website appropriately with their complex algorithm.

Yahoo! Site Explorer

Yahoo! Site explorer is a free online tool that lets you view inbound links to any website or web page. Just enter the URL of the site or page you want to check, and Yahoo! Site Explorer will show you a list of all the sites linking to it. This is useful for spying on your competitors and see where they are getting their links from. What you can do in this situation is contact the websites where they have their links posted and see if you can get a link pointing to your website so you can rank higher than your competitors.


While Ahrefs is not a completely free SEO tool, there are some free services such as the keyword generator, backlink checker, and more. Ahrefs allows you to see how your website is performing in terms of organic traffic and backlinks. It also gives you insights into what keywords you are ranking for, what pages are getting the most traffic, and more. Overall, it’s a great tool to check the SEO health of your business and to compare your business to your competitors to see where you stand.

Screaming frog

Screaming frog is a free website crawler that allows you to crawl websites and collect data about them such as the titles, meta descriptions, H tags, and more. This is useful for finding on page SEO issues so you can optimise your website for search engines. It’s also helpful for auditing your competitor’s websites to see what they are doing well and where they could improve.

Frequently Asked Questions

How often should I use these tools?

You should use these tools on a regular basis to track your website’s progress and make sure that you are making progress in your SEO efforts. However, you should not rely on these tools alone to improve your website’s ranking. You should also create high-quality content, build backlinks, and do other things to improve your website’s SEO.

Do I need to pay for any of these tools?

No, all of the tools we mentioned are free to use. However, some of them offer paid plans with additional features if you want access to more data or advanced features.

What is the best free SEO tool?

There is no definitive answer to this question as it depends on your needs and what you are looking for in an SEO tool. However, some of the most popular free SEO tools include Google Analytics, Google Search Console, Bing Webmaster Tools, Yahoo! Site Explorer, Ahrefs, and Screaming Frog.

I’m not seeing any results from using these tools. What am I doing wrong?

If you’re not seeing any results from using free SEO tools, it’s possible that you’re not using them correctly or you’re expecting too much from them. Remember that free SEO tools are just one part of a larger marketing strategy. They are not there to do the heavy lifting for you but they will help to optimise what you’re doing. Think of it like buying expensive running shoes.
The new shoes you bought will make it a bit easier to do your run, it might make it more comfortable, but at the end of the day you still need to put in the hard work which is putting one foot in front of the other.


There are many free SEO tools available that can help you improve your website’s ranking on search engines. In this article, we have discussed some of the most popular free SEO tools and how to use them effectively. Let us know if you have any questions!

If you’re looking to hire an SEO agency or a Sydney SEO based agency, we at Whitehat have 7+ years of experience in ranking countless businesses to the first page of Google and are familiar with the latest tools.

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