Just like any other industry, eCommerce is constantly changing. What worked in 2020 may not work in 2022. That’s why it’s important to stay up-to-date on the latest eCommerce SEO techniques. In this article, we will discuss 10 techniques that still work in 2022 and that every SEO company is doing or at least should be doing.
What are eCommerce SEO techniques?
E-commerce SEO techniques are methods used to optimise eCommerce websites for search engines. The goal of eCommerce SEO is to increase organic traffic to your website and to ultimately get more sales.
There are many different eCommerce SEO techniques, but a lot of them become outdated when Google does an algorithm update.
Do professional SEO keyword research
SEO keyword research is the process of finding and analysing keywords that are relevant to your eCommerce website. The goal of SEO keyword research is to find keywords that have high search volume and low competition. By finding these keywords, you are able to optimise your content for them and get more visitors to your website, which can lead to more sales depending on the keywords that you’re targeting.
When it comes to keyword targeting, you always want to start with long tail keywords. Long tail keywords are keywords that are very specific and have low competition. An example of a long tail keyword would be “women’s red shoes size 11.” But something like “red shoes” would be considered short tail and would be very difficult to rank for.
Use social media
Social media can be a great way to promote your eCommerce website and products. By creating engaging content and sharing it on social media, you can drive traffic back to your website and increase sales. Additionally, social media can be used for customer service and to build relationships with customers.
When using social media for eCommerce, it’s important to focus on platforms that have the most active users. For example, Facebook and Instagram are great platforms for eCommerce businesses because they have millions of daily active users.
Another platform that’s growing in popularity for eCommerce is Snapchat. Snapchat allows you to create short videos and share them with your followers. You can also add eCommerce links to your Snapchat stories so that people can easily purchase your products.
Optimise product pages
Your product pages are one of the most important pages on your eCommerce website because they’re where people go to learn more about your products and make a purchase. That’s why it’s important to optimise them for both search engines and users.
Some of the things you can do to optimise your product pages include using keyword-rich titles, adding high-quality images, and creating compelling product descriptions. You should also make sure that your product pages are mobile-friendly so that people can easily purchase your products on their phones.
Another important thing to keep in mind is that your product pages need to load quickly. If they take too long to load, people will leave before they even have a chance to see what you’re selling.
Use Schema markup
Schema markup is code that you can add to your eCommerce website to help search engines understand your content better. By adding schema markup, you can make your eCommerce website more visible in search results, which can lead to more traffic and sales.
Some of the most common types of schema markup include product reviews, price listings, and product descriptions. By adding this code to your eCommerce website, you can help search engines understand your content better and make it easier for people to find your products.
Link building is the process of getting links from other websites back to your eCommerce website. Links are important because they help your website rank higher on search engine results pages (SERPs). The higher you rank, the more likely people are to find and click on your website.
There are many different ways to build links, but some of the most effective methods include guest blogging, broken link building, and creating informative content. Link building can really carry the weight of your SEO strategy and help you find success much faster than just posting content.
It’s important that you find websites that have a high domain authority so that when Google indexes your website they can see that your link has come from a reliable source. Doing this will have a big positive impact on your website ranking.
HTTPS is a secure protocol that encrypts data between your eCommerce website and the user’s browser. This helps to protect sensitive information, like credit card numbers, from being intercepted by hackers. Google has also said that they prefer websites that use SSL certificates because it makes the internet more secure. For this reason, it’s important to make sure that your eCommerce website is using SSL.
You can usually tell if a website is using SSL if the URL starts with “HTTPS” instead of “HTTPS.” If you’re not sure, you can contact your eCommerce platform or web host to find out how to enable SSL on your website.
Optimise your store’s architecture
Your eCommerce website’s architecture is the way your website is structured and organised. It includes things like your site’s navigation, URL structure, and breadcrumb trail. Optimising your eCommerce website’s architecture can help improve its usability and make it easier for search engines to crawl and index your website.
Some of the things you can do to optimise your eCommerce website’s architecture include using keyword-rich URLs, creating a sitemap, and using breadcrumbs. You can also make sure that your eCommerce website is easy to navigate so that people can find what they’re looking for easily.
Use eCommerce tracking
Tracking eCommerce data is important because it allows you to see what’s working and what’s not. By tracking eCommerce data, you can see which products are selling well, which pages are getting the most traffic, and which keywords are driving sales. You can also use eCommerce tracking to test different marketing campaigns and see which ones are the most effective.
There are a few different ways to track eCommerce data, but the most common is through Google Analytics. You can also use other eCommerce tracking tools, like heatmaps and session recordings.
Optimise for the featured snippet
A featured snippet is a box that appears at the top of the search results when people search for certain keywords. It includes a summary of the information that’s on the eCommerce website, as well as a link to the website.
Featured snippets are important because they can help you get more traffic to your eCommerce website. In fact, studies have shown that websites that appear in featured snippets get more clicks and traffic than those that don’t.
To optimise for the featured snippet, you need to make sure that your eCommerce website appears in the search results for the keywords you’re targeting. You can do this by including the keywords in your title tags, meta descriptions, and product pages.
Do a technical site audit
A technical site audit is an analysis of your eCommerce website to see if there are any technical issues that need to be fixed. Technical issues can include things like broken links, duplicate content, and errors in the code. Fixing these technical issues can help improve your eCommerce website’s ranking in search results and make it easier for people to find your products.
To do a technical site audit, you can use a tool like Screaming Frog or Google Search Console. These tools will help you find and fix technical issues on your eCommerce website but you will still need to do a lot of the work yourself.
There you have it! These are the top eCommerce SEO techniques that will help you improve your ranking in search results and get more traffic to your website. Remember to keep track of your eCommerce data so you can see what’s working and what’s not, and don’t forget to do a technical site audit to fix any technical issues on your website.
Thanks for reading! What are your thoughts? Did we miss anything? Let us know in the comments below! And be sure to check back soon for more eCommerce tips and tricks. If you are looking to hire an SEO agency or an SEO Sydney based agency who has ranked countless businesses on the page 1 of Google, then Whitehat Agency might be right for fit for you.