Keeping track of your website’s search engine optimisation (SEO) progress can be a daunting task. There are many different factors to consider, and it can be hard to determine whether your efforts are paying off. That’s where SEO reporting tools come in. In this article, we will discuss the best SEO reporting tools available and how they can help you improve your website’s SEO performance without hiring an SEO company.
What are SEO reporting tools?
SEO reporting tools are software programs that help you track your website’s SEO progress. They can provide you with data about your website’s traffic, keyword rankings, and more. This information can be extremely valuable in helping you to improve your SEO strategy.
Benefits of SEO reporting tools
There are many benefits to using SEO reporting tools. They can help you save time by automating the process of tracking your website’s SEO progress. Additionally, they can provide you with valuable insights into your website’s performance that you might not be able to obtain otherwise. Other benefits include the ability to track multiple websites at once and the ability to share reports with clients or colleagues.
When should you invest in SEO reporting tools?
If you are serious about improving your website’s SEO, then you should consider investing in SEO reporting tools. These tools can save you time and provide you with valuable insights into your website’s performance. However, they are not necessary for all websites. If you are just starting out or if your website is not very large, you may be able to get by without them. Remember that SEO reporting tools will not do the work for you. They are there to assist you and give you insights to improve your current strategy.
What to look for in reporting tools
When you are looking for reporting tools, there are a few things you should keep in mind. First, consider what features are most important to you. Do you need real-time data? Are you interested in keyword rankings? Would you like to be able to track multiple websites at once? Once you know what features you need, narrow down your options and read reviews to find the best tool for your needs. Here are some more in-depth tips on what to look for:
Accurate & current data
When it comes to reporting, data is key. You need to make sure that the reporting is as per your region. For example, if you’re doing local SEO, you need to make sure that you have access to data for that targeted location.
3rd party tool integration
Some of the best reporting tools will integrate with other software programs that you are already using. This can make your life much easier by automating the process of tracking your SEO progress.
Customisable reports are important because they allow you to tailor the information that is presented to you. This way, you can ensure that you are only seeing the data that is most relevant to your needs.
Integration for clients
If you work with clients or colleagues, it is important to find a reporting tool that allows you to share reports 24/7. This way, you can keep everyone up-to-date on your website’s progress.
Of course, one of the most important factors to consider is pricing. There are many great reporting tools available at a variety of price points. You should consider your budget and needs when choosing a reporting tool. You don’t need to spend hundreds of dollars per month unless you’re a large enterprise.
The best SEO reporting tools
Now that you know what to look for in reporting tools, let’s take a look at some of the best SEO reporting tools available.
Google Analytics is a free reporting tool that can be used to track your website’s traffic and performance. It also integrates with other Google products, making it a great choice for those who are already using other Google tools. Google analytics in a lot of cases has enough data for most users.
SEMrush is a paid reporting tool that offers a variety of features, including keyword rankings and traffic data. It also offers integration with other software programs and customisable reports.
KWFinder is a paid reporting tool that specialises in keyword research. It provides data on keyword difficulty, search volume, and more. With KWFinder you can the difficulty of keywords when browsing on Google, without having to log into complicated software..
Moz is a paid reporting tool that offers a variety of features, including keyword rankings, link analysis, and site audits. It also has a free MozBar extension that can be used to get quick insights into SERP data. Moz is one of the most popular tools in the SEO community.
Ahrefs is a paid reporting tool that offers a variety of features, including keyword rankings, backlink analysis, and site audits. It also has a free Ahrefs SEO Toolbar extension that can be used to get quick insights into SERP data.
Mangools is a paid reporting tool that offers a variety of features, including keyword rankings, backlink analysis, and site audits. It also has a free Mangools SEO Toolbar extension that can be used to get quick insights into SERP data.
Raven Tools is a paid reporting tool that offers a variety of features, including keyword rankings, backlink analysis, and site audits. It also has a free Raven SEO Toolbar extension that you can use to get insights faster, like Mangools.
These are just a few of the many great SEO reporting tools available. When choosing a reporting tool, be sure to consider your needs and budget and remember that don’t buy paid tools just for the sake of it! Don’t forget to read reviews to find the best tool for your website.