Voice search is a recent phenomenon, but it has already gained massive popularity. Its impact on the SEO environment has sent marketers scrambling for the latest tips and tricks.
Voice search first appeared on smartphones at the beginning of the 2010s, but it quickly led to the creation of voice assistants and AI-powered web speakers. It has reached a point where website owners must optimise their websites for voice search. Even search engines are now degrading websites with weak voice search mechanisms. So, what can you do to enhance your voice SEO strategies? Here are a few tips you can use to get started with the voice optimisation of your website.
Create a Responsive Website
A mobile-friendly website is a necessity for voice optimisation. If you want to please the search engines, your website must cater to people who browse from their mobile phones. Google Indexing uses a website’s mobile version to rank it.
Simultaneously, conducting a voice search from a mobile device is more straightforward than performing the same search from a desktop device.
Your website pages will take a specific time to load. A fast-loading website is likely to end up near the top of search engine results. People typically use voice search because they want quick results. They don’t have the time to scroll and view all search results. If you have a slow-loading page, search engines that are optimising for voice searches will not prioritise your page. As mentioned above, you must invest in mobile page loading speed because most voice search queries come from mobile.
Come Up with Frequently Asked Questions
When you first set up chats on your website, customers will start to ask many questions. After some time, you will notice that some questions keep popping up again and again. Since there are standard answers to these questions, you can create a page with the questions and answers. This page will be optimised for voice search by using specific key phrases.
If there are too many questions, you can create multiple FAQ pages. Also, the answers should be simple, straightforward, and accurate. The aim is that search engines should seamlessly connect voice questions with their corresponding solutions.
Some of the answers can also appear on the blog pages. Before you publish a blog post on your website, you should determine whether that blog post answers any of the commonly asked questions. Answers to those questions can appear at the beginning of each blog post. Google may also include these answers on the search page results in snippet form. Consequently, Google will rank your site higher because customers can receive answers to their search queries on the search page results.
Use Schema Data
Sometimes, website owners and developers provide additional information to search engines to help with voice SEO. This information is called schema data, and it generally describes the structure and intent of each page. Search engines can use that information to understand a page before directing relevant visitors to that web page.
Using schema metadata is a good way to increase your website’s visibility. Since voice searches require quick and accurate responses, Google will prioritise websites with sufficient schema metadata. This will help your website to rank higher.
The world of SEO is always dynamic. As voice search takes centre stage in web traffic creation, site owners and developers must work on their voice optimisation strategies to cater to this new niche. You can contact us for more information.