If you are a business owner, then you will know that there is absolutely nothing worse than hearing crickets. You may find that your online orders slow down, that you aren’t getting as many phone calls as you used to and that you also struggle to boost the number of customer interactions you are having too. If you want to work around this, then there are a few things that you can do to try and turn things around.
1. You Only Pay for High-Quality and Strategic Clicks
With PPC, you actually only pay for the keywords you are bidding on. If you are a plumber then you may want to generate new leads for the term “plumber near me”. If this is the case then you can bid on these keywords alone, and you will only pay when someone visits your site. Studies have shown that companies make $2 for every $1 they spend on Google AdWords. It’s impossible to think of another form of advertising where the intent to buy is higher. Your customer is literally typing in what they want on Google, and you are providing them with the answer. If you are able to do a great job at managing your reports and keywords, then there is no reason why you can’t drive high-quality traffic to your site. An ads management service can help you here, by taking out the guesswork for you, so you can sit back and pay for clicks that are actually going to benefit your business.
2. You can Compete with Bigger Companies
In the 90’s, you needed to have a substantial budget if you wanted to even remotely be considered. In this day and age, this is not the case at all. It’s more than possible for you to get started on AdWords for as little as $300. Of course, theoretically, you can get started for way less than this, but it helps to have more because it means you can make big changes and generate way more clicks this way. With 45% of businesses using PPC, it’s safe to say that when you start generating, it’s easy to increase your budget even more. If you have the right tracking in place, then it is very easy for you to justify a good return in your investment. This can be done with ROAS, or return on advertising spend. This really showcases the beauty of AdWords, as you will be able to track your performance and when your campaign is profitable, you can then invest more as and when required. Of course, a Google ads management service will be able to take care of this for you, while also utilising various other tools and software to make sure that your small business is competing with some of the big sharks who are dominating the SERPS.
3. You can Get Creative with Keywords
If you invest in AdWords then you will soon find that you can get creative with the keywords you choose. If you happen to select keywords that do not really fit your niche, then you may find that you end up missing out when you look at the world of SEO. If you look at AdWords however, you won’t pay anything if the keywords you choose don’t gain much traction online. By experimenting with AdWords, you can experiment with your keywords and you can also get creative too. By doing this, you will soon find that you can reap the benefits and that you can also cater to the needs of your campaign much more efficiently. If you go through an ads management company, they will research your keywords for you while running your entire campaign, so you can explore keywords you never knew you needed without any of the data mining or spending hours doing research.
4. It’s Super Easy to Scale
Building a great campaign can take a huge amount of work, not to mention that you will also need to fine-tune various aspects of your marketing so that you can hit that sweet spot between your exposure and your budget. The great thing about AdWords is that it’s very easy for you to make a profitable campaign even if you are new to marketing. AdWords can give you the chance to go full-throttle and really go for it, without you having to make a long-term investment. If you are able to find a keyword that resonates with your brand, then you will be able to get more traffic and more leads with ease. Another great thing about AdWords is that you can easily cater your campaign to the size of your business. If you know that you have a great amount of business coming from a particular keyword then you can scale this keyword and lower the cost of the rest. With SEO, you can’t really do this, and if you were to try, you may find that you end up wasting so much time and a lot of resources. An AdWords management company will take care of your keywords, research and account activity for you, but you can still reap the benefits of the data you’re able to collect so you can use it in your SEO campaign at a later date.
5. AdWords is Instant
An organic strategy that comes with on-site optimisation can take months for you to see any kind of reward. What’s even worse is that the rewards you get might not end up paying for your time or effort. This is why so many people don’t trust themselves when it comes to marketing because it takes months of work before you even realise that you are doing something right. If you want to start marketing your company but you don’t quite know where to start because you are on a limited budget, then AdWords is the way to go. You can invest in various keywords and you can get up and running in a very short space of time. When your account has been created and when you have had your advertisements approved, you will soon find that you can start displaying your ads and that you can also start showing up in the SERPS. Pay-per-click results can also provide you with vital data that can be used to plan out your SEO campaigns. With AdWords, you know which keywords are going to be driving you the most traffic and you can also find out how many conversions you are getting overall. If you are new to the world of AdWords, then it helps to invest in a management company. When you do this, you can get some gratification from choosing your own keywords, while feeling confident knowing that your management service are operating your campaign to the highest level of efficiency. Your ROI will be higher, and you will have more time to focus on the core aspects of your business. Running your campaign yourself might seem easy, but that doesn’t mean that it’s effective.