Facebook’s very popular copy of Snapchat’s story format has grown to over 150 million users in the past 14 months. The social network now plans to monetise the media with ad sales, launching the testing of ads in Facebook stories in the US, Mexico and Brazil this month according to TechCrunch.
The stories are very similar to other networks using this form of advertising with ads ranging from 5 seconds to 15 seconds that users have the ability to skip! Advertisers will have the ability to grab their Instagram Story ads and drag them to the Facebook platform.
Facebook expects that stories will surpass feed posts as the most popular medium for businesses to share user generated content.
Zuckerberg said during the company’s first meeting of Q1 2018 “One of the interesting opportunities and challenges over the coming years will be making sure that ads are as good in Stories as they are in feeds. If we don’t do this well, then as more sharing shifts to Stories, that could hurt our business. But there’s upside real upside here, too, if we do a good job. We’re leading the way here with Instagram, and the results so far, are promising, both on product quality and business performance.”
Facebook is still dealing with the fallouts of the Cambridge Analytica data scandal – consumers and advertisers have been watching Facebook closely as they try to be more transparent in their advertising. Facebook has yet to be impacted by the Cambridge Analytica scandal which is why we suspect they’re continuing to focus on bolstering their advertising platforms.
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